Case study

E-commerce content site: Shopify blog to WooCommerce stack

Home goods e-commerce brand Shopify WordPress + WooCommerce 10 business days

The task

The brand's 120-article Shopify blog drove most of its organic traffic, but Shopify's blogging tools limited internal linking, schema and page speed. They wanted the content hub on WordPress while keeping the store operational.

What we did

We migrated all 120 articles with images, authors and categories intact, rebuilt the blog design pixel-perfect, and implemented Article schema plus an internal linking pass the old platform could not support.

301 redirects covered every changed URL, and the WooCommerce product feed was connected so articles can now embed shoppable product cards.

120 articles migrated with media
+31% organic clicks 60 days after launch
0 broken URLs after redirect mapping

“400+ products with variants and customer reviews survived the move to WooCommerce. Order history intact, accountant happy. Smoothest platform change we have done.”

Tom H., e-commerce lead